To achieve a foothold in India’s cut-throat quick commerce industry, the quick commerce platform has sought to capture a considerable portion of the market through their food and beverage service Zepto Café.
Aggressive Growth in Primary Cities
Zepto Café was first introduced in Mumbai and has since extended its reach to over 120 locations such as Bengaluru and Delhi, with further plans to expand to Hyderabad, Chennai and Pune. These aggressive extensions are part of the strategy to meet the increasing need for rapid food and beverage services in metropolitan regions.
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Creation of Standalone App
In order to improve the operational efficiency and customer experience, Zepto Café is designing a standalone app. This move shows the effort of the firm to cater different markets and can serve as an advantage by dominating the customer needs in food and beverage delivery services.
More than 100 Menus Served Daily
To fit the busy lifestyle of city dwellers, Zepto Café serves chai, coffee, pastries, and snacks as well as an all-day breakfast menu, which adds up to a whopping count of 148 items. The main purpose of offering such diverse choices is to satisfy as many customers as possible and further increase the appeal for the platform.
High Utilization of Dark Stores
Like other Zepto outlets, Zepto Café also uses dark stores situated at very convenient places to simplify and speed up delivery services. This eases the burden of the firm’s 10-minute delivery guarantee and improves customer satisfaction.
Other Funding and Financial Position
With the expansion of just 15% of its dark stores, the firm already has an ARR GMV of 160 Crore Rupees. Further, Zepto plans to open over 100 new cafés each month, which will help reach a 1,000 Crore Rupees ARR by next financial year. Moreover, with the last funding round of 350 million dollars, Zepto exhibited confidence in its set goals, which underpins its growth.
Market Competition and Positioning
Market Contest and Strategic PositioningWith the rise of competition in the market from established players like Amazon, Zomato’s Blinkit, and Swiggy, Zepto Café is scaling up and constantly innovating on its technology and products to compete and grab market share. Through these initiatives, Zepto Café aims to be the number one quick commerce brand in India by providing unprecedented quality food and beverages at record speed to a new modern Indian City consumer.
