In May 2024, Suzuki Motorcycle India achieved a remarkable milestone. The company sold 111,512 units, marking its highest ever monthly sales. This represents a significant growth of 22% compared to 91,316 units sold in May 2023. Suzuki’s performance highlights its growing dominance in the two-wheeler market. The company’s success is due to various factors, including its popular models and expanding market presence.
Impressive Domestic Sales Growth
Suzuki’s domestic sales soared in May 2024. The company sold 92,032 units, reflecting a 37% increase from 67,040 units in May 2023. This substantial growth underscores the brand’s rising popularity among Indian consumers. The company attributes this success to customer trust and satisfaction. Additionally, Suzuki’s dealer network and business associates played a crucial role in achieving these numbers.
Exports Experience a Decline
While domestic sales flourished, Suzuki’s export figures told a different story. In May 2024, Suzuki exported 19,480 units. This is a decline of 19.76% compared to 24,276 units shipped in May 2023. Despite this drop, the company remains optimistic about its overall performance. The domestic market’s robust growth offsets the decline in exports, ensuring a positive outlook for Suzuki.
Suzuki Access 125: The Bestseller
The Suzuki Access 125 continues to be the brand’s top-selling model. This scooter brings in the majority of Suzuki’s sales volumes. Following the Access 125, the Burgman Street 125 and Avenis 125 also contribute significantly to the company’s success. These models are well-received for their performance and reliability. Additionally, the Gixxer 155 and Gixxer 250 ranges further enhance Suzuki’s sales. These bikes are popular for their no-nonsense characteristics.
Upcoming Updates and New Models
Suzuki is reportedly working on an updated version of the Access 125. This new model may arrive by the end of this year or in 2025. Although not officially confirmed, sightings of the model being tested have fueled speculation. This update is expected to boost sales further, maintaining the Access 125’s position as a bestseller.
Expanding Premium Segment
Apart from its commuter offerings, Suzuki also focuses on its premium range. The company retails high-end models like the Hayabusa, Katana, and the newly launched V-Strom 800DE. These premium bikes cater to a niche market, enhancing Suzuki’s brand image. The Hayabusa, known for its speed and performance, remains a favorite among motorcycle enthusiasts. Meanwhile, the V-Strom 800DE appeals to adventure tourers with its robust design and capabilities.
Customer Appreciation and Future Prospects
Kenichi Umeda, Managing Director of Suzuki Motorcycle India, expressed gratitude for the company’s success. He highlighted the importance of customer trust and the efforts of the Suzuki family. Umeda emphasized the company’s commitment to providing excellent services and hospitality. This dedication to customer satisfaction plays a crucial role in Suzuki’s market growth.
Looking ahead, Suzuki aims to sustain its growth momentum. The company plans to introduce new models and updates to attract more customers. Additionally, expanding the dealer network and enhancing customer services remain top priorities. With these strategies, Suzuki hopes to achieve even greater milestones in the future.
Conclusion
Suzuki Motorcycle India’s record-breaking sales in May 2024 mark a significant achievement. The company’s impressive domestic sales growth, coupled with popular models like the Access 125, highlights its market strength. Despite a decline in exports, Suzuki’s overall performance remains robust. The company’s focus on customer satisfaction and future plans for new models promise continued success. As Suzuki Motorcycle India looks to the future, its commitment to excellence and innovation will undoubtedly drive further growth. Read more Do You Struggle with Receiving Affection? Signs
Source https://www.carandbike.com/
