Rhode, the skincare line launched by Hailey Bieber, garnered attention at the start with a strong launch and hype, but it has already encountered troubles that will damage brand reputation and its effectiveness. In this post, we will discuss the issues and controversy surrounding Rhode, the back story, and safety considerations.
Initial Launch and Hailey Bieber’s Sucess
Launched in June 2022, Rhode captured headlines without delay due to Hailey Bieber’s notoriety and the line’s goal of creating dewy “glazed” skin. The initial collection, particularly the Peptide Glazing Fluid, drew a lot of attention and some products sold out within minutes and created waitlists.
Trademark Disputes and Legal Challenges
Shortly after Rhode was introduced to the market, the brand encountered legal troubles with its name. A fashion brand named Rhode, established in 2014, initiated a lawsuit against Hailey Bieber’s skin care line Rhode for trademark infringement, asserting consumer confusion and trademark infringement. This instance shed light on the challenges related to naming a brand and the importance of conducting trademark searches before releasing a brand new product line.
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Customer Complaints and Quality Control Issues
Rhode has had to deal with complaints from customers in addition to their legal troubles. The Better Business Bureau (BBB) gave the brand an “F” rating, based on its multiple complaints regarding product quality and customer services. Customers complained that they received lip glosses that smelled like mold, and they struggled to get a refund or replacement lip gloss. The complaints raised concerns about the quality control of the brand, as well as the brand’s concerns about customer satisfaction.
Impact on Brand Reputation and Future Prospects
Rhode has begun to feel negative sentiment for a long time as the brand has been involved in various legal battles and complaints from consumers. There is also media distraction fatigue, and busy press etc., with conversations around longevity and likelihood of a celebrity brand to survive! In celebrity brands, an influencer will only take you so far; maintaining/keeping a great brand credibility will leave you with to consume/consider a lot around legality, operations, and consumer satisfaction. click here for the source
