Oben Electric, a Bengaluru-based startup, has introduced its Rorr electric motorcycle to the Delhi market. The company offers an attractive discount for the first 100 buyers, reducing the bike’s price significantly. This move aims to attract early adopters and build a customer base in the capital. Let’s explore the details of this offer and what makes the Oben Rorr a noteworthy option in the electric motorcycle segment.
Special Discount Offer
Oben Electric has launched the Rorr electric motorcycle at a special price of Rs 1.10 lakh (ex-showroom) for the first 100 customers in Delhi. This price is significantly lower than the original price of Rs 1.50 lakh (ex-showroom). The discount is made possible by the state subsidy of Rs 20,000, which further lowers the introductory price from Rs 1.30 lakh. This offer aims to boost sales and encourage the adoption of electric vehicles in the region.
Key Specifications and Features
The Oben Rorr is the company’s first offering in the Indian market. Launched in March 2022 and updated late last year, it boasts impressive specifications that make it a competitive option in the electric motorcycle segment.
Engine and Performance:
- Motor: 8 kW mid-drive motor
- Top Speed: 100 kmph
- Range: Up to 187 km (IDC) on a full charge
Riding Modes:
- Eco Mode: Prioritizes energy efficiency
- City Mode: Balanced performance for urban commuting
- Havoc Mode: Maximum power and speed for dynamic riding
Showroom and Service Network
Oben Electric has opened a new showroom in Pitampura, Delhi, which also serves as an Oben Care service center. This center provides servicing and spare parts support, ensuring customers receive comprehensive after-sales care. The Pitampura showroom is part of Oben’s broader strategy to expand its presence across India. The company plans to establish a network of 12 showrooms and service centers in the Delhi-NCR region this year.
Expansion Plans
Beyond Delhi, Oben Electric has been expanding its footprint with showrooms in Pune, Kerala, and an experience center in HSR Layout, Bengaluru. These expansions aim to increase brand visibility and provide potential customers with firsthand experience of their electric motorcycles.
Fundraising and Future Plans
Oben Electric announced plans to raise USD 20 million (Rs 166 crore) through a new fundraising initiative in FY25. This capital will support the company’s network expansion and development of new products. The company’s aggressive growth strategy reflects its commitment to becoming a significant player in the electric vehicle market in India.
Conclusion
The Oben Rorr electric motorcycle’s special discount for the first 100 buyers in Delhi presents an excellent opportunity for early adopters. With its competitive pricing, impressive specifications, and expanding service network, the Rorr stands out as a compelling choice for those considering an electric two-wheeler. Oben Electric’s strategic expansions and future plans further indicate a promising future for the brand in the electric vehicle market. Read more Farewell to an Icon: The End of the Nissan GT-R R35 Production
Source https://www.carandbike.com/
