The new-generation Swift has taken the market by storm. Maruti Suzuki’s latest hatchback has quickly become its highest-selling model in its debut month. Launched in early May 2024, the new-gen Swift starts at Rs. 6.49 lakh, ex-showroom. It has already sold 19,393 units in its first month. Furthermore, the bookings for the new Swift have surpassed 40,000.
Exceptional Market Response
The response to the new-gen Swift has been phenomenal. Maruti Suzuki’s Senior Executive Officer, Marketing & Sales, Partho Banerjee, highlighted the strong traction the Swift is receiving. He mentioned that the 40,000 bookings are solely for the petrol variant. This response showcases the hatchback’s appeal and the brand’s robust market presence.
Dominance of Manual Gearbox
Interestingly, the manual gearbox version of the new-gen Swift has dominated sales. It accounts for a staggering 83% of total sales. In contrast, the AGS (Auto Gear Shift) variants represent only 13% of the demand. This preference underscores the popularity and preference for manual transmissions among Swift buyers.
Upcoming CNG Variant
Maruti Suzuki plans to introduce a CNG version of the new-gen Swift soon. This addition will likely attract even more buyers, expanding the Swift’s market reach. The brand aims to cater to the growing demand for more fuel-efficient and eco-friendly vehicles.
Engine and Efficiency
The new-gen Swift features significant changes, especially under the hood. It now boasts a new 1.2-litre 3-cylinder Z-series petrol engine. Although this engine delivers slightly lesser power than its predecessor, it offers higher fuel efficiency. This improvement aligns with the market’s increasing focus on fuel economy and environmental sustainability.
Conclusion
The new-gen Swift’s impressive debut showcases Maruti Suzuki’s strong market strategy and the Swift’s enduring appeal. With over 40,000 bookings and nearly 20,000 units sold in just one month, the Swift sets a new benchmark. The upcoming CNG variant and the model’s superior fuel efficiency promise to sustain this momentum. As the highest-selling Maruti Suzuki model in its debut month, the new-gen Swift continues to uphold the brand’s legacy of producing reliable, efficient, and popular vehicles. Read more 2025 BMW 3 Series: Enhanced Tech and Mild Hybrid Engines
Source https://www.carandbike.com/
