MV Agusta Ends Partnership with KTM: MV Agusta has finally severed ties with KTM, ending the short-lived partnership. Art of Mobility S.A., owned by the Sardarov family, has regained full control of the Italian motorcycle brand. This move comes at a time when KTM is struggling financially, thus giving MV Agusta the chance to regain its independence.
A Short-Lived Partnership with KTM
KTM’s parent firm, Pierer Mobility AG, bought a 50.1 percent share of MV Agusta in March 2024. The purchase was to take advantage of KTM’s rich resources and extensive distribution network to further expand MV Agusta’s global market penetration. However, the joint venture was short-lived as Pierer Mobility AG went into financial instability, forcing KTM to review and eventually end its partnership with MV Agusta.
News of the possible departure of KTM surfaced in December 2024. MV Agusta has announced its official split, which means that the brand’s future is secured, away from external financial shackles.
With such a split, MV Agusta has been restating to consumers and investors the financial soundness of the business. The firm argues that financial restructuring by the KTM would not affect their operations. And with Art of Mobility S.A. now completely in control of the firm, MV Agusta can continue enhancing its market hold without any burdens of external financings.
One of the foremost concerns that the company focuses on is to protect its suppliers and dealer network from potential disruptions. By securing its business structure, MV Agusta aims to continue its operation without interference.
Stupendous Growth Amid Uncertainty
Despite uncertainty surrounding its ownership, MV Agusta demonstrates good financial growth. In the last 18 months, the company has made good strides in improving its financial position.
In 2024, MV Agusta sold 4,000 motorcycles, marking a 116% increase compared to 2023. This substantial growth highlights the brand’s ability to thrive even amid ownership transitions.
Expanding Global Sales and Service Operations
MV Agusta continues to expand its sales and service network across the globe. The company currently operates 219 sales points, including 41 service centers. By the end of the year, it plans to increase its network to 270 locations, ensuring greater accessibility for customers.
This expansion plan will help to consolidate the company’s position as the global market leader for premium motorcycles. The company intends to strengthen the dealer network by working to enhance customer experience and service quality.
CEO Timur Sardarov Is Confident of the Future
Timur Sardarov, CEO of Art of Mobility S.A., is optimistic about the future of MV Agusta. He underlined that taking full control gives the company the freedom to do things right and deliver excellence.
He mentioned that the company has made tremendous progress over the last two years, thanks to structural improvements in management, processes, and the workforce. According to Sardarov, these changes have been the basis for the extraordinary performance of MV Agusta in 2024.
A New Chapter for MV Agusta
With full independence restored, MV Agusta looks ahead with optimism. The company’s leadership remains committed to driving innovation and maintaining the brand’s legacy. By strengthening its dealer network, refining operations, and expanding globally, MV Agusta aims to reach new heights in the coming years.
It would mark the separation from KTM for MV Agusta and its beginning with a new sense of direction, for this Italian motorcycle manufacturer would then chart out its own future.
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