Morgan Motor Company, in collaboration with Italian design house Pininfarina, has unveiled the ‘Midsummer,’ a limited-edition model that celebrates the rich heritage of European barchetta designs. The Midsummer, restricted to just 50 units, showcases an exquisite blend of tradition and innovation. Notably, all units have already been sold.
A Grand Debut at Goodwood
The Midsummer will make its public debut at the 2024 Goodwood Festival of Speed in July. This event marks a significant milestone, aligning perfectly with Morgan’s 115th anniversary. Enthusiasts eagerly anticipate seeing this masterpiece in action, showcasing both its aesthetic and engineering prowess.
Inspired Design and Advanced Engineering
Morgan has built the Midsummer on its latest CX-Generation Bonded Aluminium Platform. This platform, renowned for its strength and lightness, underpins the car’s superior performance. Inspired by early European barchetta designs, the Midsummer incorporates numerous exclusive styling cues. For instance, it features lightweight 19-inch forged wheels and hand-formed stainless steel lower sills. Additionally, Morgan’s new signature headlight units, which include silver inserts, flank a distinctive half-moon-shaped horseshoe grille designed to optimize airflow. Furthermore, new rear lights set within half-chamfered pods and a longer tail, reminiscent of iconic Pininfarina designs, complete the exterior look.
Luxurious and Classic Interior
Inside, the Midsummer offers an exquisite blend of traditional craftsmanship and modern luxury. The vehicle boasts new analogue dials, handmade in the UK, finished in off-white to complement the overall aesthetic. The re-sculpted steering wheel features a solid forged aluminium center, ensuring durability and style. Moreover, an enhanced Sennheiser audio system promises superior sound quality, enhancing the driving experience.
One of the most striking features of the Midsummer is the extensive use of wood inspired by marine applications. Traditionally, Morgan uses wood within the body frame of its cars. However, the Midsummer takes this a step further. Beautifully sculpted wooden structures made from high-quality teak surround the cabin, creating the car’s defining shoulder line. These structures, laminated in hundreds of layers, exemplify both craftsmanship and durability.
Powerful Performance
Under the hood, the Midsummer houses a turbocharged six-cylinder engine that generates 330 bhp. This powerful engine pairs with an eight-speed automatic transmission, ensuring a smooth and responsive driving experience. This setup guarantees that the Midsummer not only looks stunning but also delivers exceptional performance on the road.
Exclusive Ownership Experience
Morgan Motor Company conducted exclusive preview sessions to sell all 50 units of the Midsummer. During these sessions, each customer engaged in personalized consultations with Morgan’s designers. This bespoke approach ensured that each unit met the specific preferences and expectations of its owner. Production of the Midsummer will begin in 2024 and conclude in 2025, marking a significant chapter in Morgan’s storied history.
Conclusion
In conclusion, the Morgan Midsummer, designed in collaboration with Pininfarina, stands as a testament to the timeless appeal of barchetta designs. This limited edition model perfectly blends tradition with modernity, showcasing Morgan’s commitment to craftsmanship and innovation. The swift sell-out of all 50 units underscores the strong demand and admiration for this iconic brand. As the Midsummer prepares for its debut at the Goodwood Festival of Speed, it promises to captivate audiences and set a new standard in automotive excellence.
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Source https://www.carandbike.com/
