Suzuki Motorcycle India’s consistent sales growth largely stems from its 125 cc scooters model, particularly the Suzuki Access 125. The company has strategically focused on this segment, achieving notable milestones and expanding its market presence.
Steady Sales Growth
In March 2024, Suzuki Motorcycle India sold over 100,000 two-wheelers. This is a significant increase compared to a decade ago in March 2014, when the company sold just over 30,500 units. The Suzuki Access 125 accounts for more than 70% of the brand’s sales, with monthly sales nearing 62,000 units in April 2024. This steady growth highlights the effectiveness of Suzuki’s focused product strategy.
Record-Breaking Year
During FY 2023-24, Suzuki Motorcycle India achieved a record 11.34 lakh unit sales. This marked the first time the company exceeded annual sales of 11 lakh units. Domestic sales alone grew by 26% to 7.31 lakh units. In June 2023, Suzuki celebrated the production of its 5 millionth Access 125 scooter, further cementing its success in the Indian market.
Expanding Product Line
Suzuki continues to expand its product offerings beyond the mass market. The Suzuki Gixxer, available in 155 cc and 250 cc versions, has developed a loyal following. The Suzuki V-Strom SX 250 entry-level adventure tourer has also gained traction. Additionally, Suzuki’s premium offerings, including the Hayabusa, Katana, and the V-Strom 800DE, benefit from competitive pricing due to CKD (Completely Knocked Down) assembly in India. This strategy makes high-quality, world-class products more affordable.
Expert Insights
Veteran industry expert and two-wheeler journalist Rishad Cooper emphasizes Suzuki’s successful market approach. “Suzuki has built a solid foundation around their measured approach to the market. The brand offers value for money, with up-to-date specs and performance across segments,” Cooper said. He believes Suzuki’s commitment to offering great products, from commuter scooters to high-end motorcycles, ensures long-term market benefits.
Dominance of the 125 cc Segment
Suzuki’s 125 cc scooters, led by the Access 125, have been pivotal in the brand’s success. Launched in 2007, the Access 125 was the first 125 cc scooter in the Indian market. Despite the dominance of 110 cc scooters, Suzuki created and thrived in the 125 cc segment. The Access 125 has consistently received updates in technology and features, with variants like the Burgman Street 125 and the Avenis 125 extending the platform’s appeal.
Future Prospects
Suzuki acknowledges that relying solely on the Access 125 platform is not a sustainable strategy for the future. The company is already developing an electric version of the Burgman Street scooter, signaling a shift towards electric mobility. An electric Access 125 could also be in the pipeline, leveraging the strong brand equity in the world’s largest two-wheeler market.
Untapped Market Segments
Suzuki has yet to explore the 400-500 cc motorcycle segment, which shows significant growth potential. This segment is poised to become as influential as the 250 cc segment was a decade ago. Introducing sports bikes, adventure tourers, and naked sports bikes in this range could help Suzuki secure a stronger position in both the Indian and global markets for the next decade.
Conclusion
The success of Suzuki Motorcycle India hinges on its 125 cc scooters, especially the Access 125. However, the company is not resting on its laurels. With a focus on innovation, expansion into new segments, and a shift towards electric vehicles, Suzuki is well-positioned to continue its growth trajectory. By maintaining a balanced product strategy that caters to both mass market and premium segments, Suzuki is set to achieve sustained success in the competitive Indian market. Read more MG Gloster Snowstorm and Desert Storm Launched
Source https://www.carandbike.com/
