TVS Motor Company, the world’s fourth-largest manufacturer of two- and three-wheelers, has announced the commencement of its operations in Italy. This move marks a significant milestone in TVS’s global expansion strategy. The Italian market will now have access to a diverse range of TVS’s offerings, including both petrol-powered and electric two-wheelers.
Introducing TVS’s Product Lineup to Italy
TVS Motor Company plans to introduce several models to the Italian market, catering to a wide array of consumer preferences. The lineup includes:
- TVS Apache RTR 310 and RR 310 : appeal to sportbike enthusiasts with their performance and advanced features.
- Ronin 250 and Raider: These bikes offer a mix of style and functionality, suitable for urban commuting and leisure riding.
- NTorq and Jupiter 125: Popular in the scooter segment, these models provide convenience and efficiency for daily commuting.
- Electric Scooters and E-bikes: The iQube, TVS X and TVS’s range of E-bikes highlight the company’s commitment to sustainable mobility solutions.
Strategic Leadership and Vision
TVS Motor Italia, the branch office overseeing the Italian operations, is headed by Giovanni Notarbartolo di Furnari. Furnari brings extensive experience from senior managerial roles in major automotive companies across Italy, Latin America, the UAE, and Europe. His leadership is expected to drive TVS’s growth and establish a strong presence in the Italian market.
Statements from TVS Leadership
Sharad Mohan Mishra, President and Head of Group Strategy at TVS Motor Company, commented on the Italian launch. Stating, “Our move into Italy is a strategic step towards our global ambitions. Italy’s rich automotive culture and its embrace of cutting-edge transport solutions present a perfect backdrop for our product range. We are eager to introduce Italian consumers to our vehicles, backed by our strong track record of having over 4 million global customers last year. This validates our capabilities in design, technology, and service, fueling our confidence as we step into Europe. I encourage everyone to join us at our upcoming test rides and open days to discover what TVS has to offer.”
TVS’s Global Expansion and Partnerships
TVS’s expansion into Italy follows its entry into the European market in November 2023 through a partnership with the Emil Frey Group, an automotive distribution enterprise based in Zurich. This partnership has been instrumental in establishing TVS’s presence in Europe. Additionally, in November 2023, TVS expanded into the Vietnamese market by partnering with Minh Long Motors for distribution. These strategic moves highlight TVS’s commitment to becoming a global player in the automotive industry.
Conclusion
TVS Motor Company’s entry into the Italian market represents a significant step in its global expansion strategy. With a diverse range of products tailored to meet the needs of Italian consumers and strong leadership under Giovanni Notarbartolo di Furnari, TVS is well-positioned to make a substantial impact. As TVS continues to innovate and expand, it reinforces its reputation as a leading manufacturer of two- and three-wheelers on the global stage. Italian consumers can look forward to experiencing TVS’s blend of design, technology, and service, which has already garnered the brand a substantial global customer base. Follow for more BMW M5 Teased Ahead Of Global Debut: A Hybrid Powerhouse
Source : https://www.carandbike.com/
