The Perfect Beach that Instagram Didn’t Ruin

Discovering Fukutsu’s Hidden Gem

The shores of Fukutsu, in Japan’s southern Fukuoka prefecture, hold a special secret. When the tide is out and the weather conditions are just right, this coastline transforms into a 3km, crystal-clear mirror, known as the Fukutsu Sea Mirror. This stunning phenomenon offers beautiful reflections of the sky and makes you feel like you’re at the edge of the Earth.

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A Local’s Connection to the Sea

Rumi Nakamura, who grew up in Fukutsu, has always had a special connection to the ocean. As a child, she played in the sand and splashed in the waters. Now, working at the local tourism board, she shares this beauty with the world. “We take a lot of pride in the sea,” Nakamura says, “and it’s like a part of our family.”

The Rise of the Fukutsu Sea Mirror

Although it was a local secret when Nakamura was growing up, the Fukutsu Sea Mirror has gained fame far beyond the region in recent years. This striking reflective phenomenon has attracted swarms of visitors to this small coastal city. The area’s fame began to rise domestically due to the beautiful scene of the sun setting over Miyajidake Shrine, but the Sea Mirror has added a new layer of attraction.

Capturing the Perfect Reflection

The reflections can happen anywhere along the 3km stretch of coastline, which includes Tsuyazaki Beach, Miyajihama Beach, and Fukuma Beach. However, the phenomenon can be elusive, subject to tides and weather. The best time to see it is at low tide, when the largest portion of the beach is exposed, creating the mirror effect if winds aren’t too strong. Visitors can check the tide forecasts on the Kagami no Umi website.

A Safe Haven During the Pandemic

The naming and promotion of the Fukutsu Sea Mirror coincided with the spread of the coronavirus. When people couldn’t go to crowded indoor places, they could visit the wide-open beach, take a picture, and relieve stress. Visitors started flocking here, taking to Instagram to post their shots of nature’s mirror. The tourism board posted tips for taking the perfect photo on the Fukutsu Sea Mirror website.

Maintaining Pristine Beaches

Unlike many other tourist spots, Fukutsu has managed to keep its beaches pristine. Locals prioritize keeping their natural environment clean, rallying to protect it from selfie seekers and Insta tourists. Any stray piece of rubbish is quickly picked up, thanks to the commitment of residents. Groups come together on weekends or other set days to conduct clean-ups, and non-profit organizations dedicated to environmental conservation play a significant role.

Sustainable Tourism Efforts

Fukutsu’s city office recognizes more than 30 non-profit groups and conducts forums and symposiums to educate residents on environmental issues. Certified “eco shops” throughout the city implement environmentally conscious activities such as waste reduction and recycling. This overall mindfulness of the local environment is something that locals hope visitors will recognize and replicate.

Endangered Loggerhead Sea Turtles

A significant motivation for protecting Fukutsu’s coast is the endangered loggerhead sea turtle. The coastline was once a frequent breeding ground for these turtles, but their visits have been decreasing since 2010. Fukutsu’s new reputation as a sightseeing spot has raised concerns about the impact of increased tourist numbers on the turtles.

Responsible Tourism Practices

Shota Chawara, an employee at the Fukutsu Sea Turtle Division, advises visitors to refrain from visiting the coast at night, keep quiet, and be extra careful during breeding season (June to August). Visitors can contribute by picking up rubbish during their visit. The tourism office provides bags and tongs for this purpose, and there’s even a tour that includes a rubbish collection activity at the Fukutsu Sea Mirror site.

A Call to Action

Nakamura hopes that people from around the world will come to know the Fukutsu Sea Mirror and help protect this beautiful ocean. “I would love it if everyone could join in the cycle of visiting and being part of the [clean-up] efforts,” she says. Her daily view of the sea and its effect on her mood reflects the deep connection locals have with their environment.

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Conclusion

Fukutsu’s story is a testament to the power of community and sustainable tourism. While other destinations may suffer from overtourism and pollution, Fukutsu has managed to protect its natural beauty through the dedication of its residents. Visitors can enjoy the stunning Fukutsu Sea Mirror and contribute to its preservation, ensuring that this hidden gem remains unspoiled for future generations.

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