Tata Motors is all set to elevate the appeal of its popular subcompact SUV, the Tata Nexon, by introducing a panoramic sunroof. A short video showcasing this new feature has been making rounds online, generating buzz among potential buyers and automotive enthusiasts alike. This addition aims to keep the Nexon competitive in the increasingly crowded SUV market.
Panoramic Sunroof: A Premium Upgrade
The panoramic sunroof will be available on the top-spec variants of the Tata Nexon, which currently includes a smaller sunroof option. This upgrade will come with a notable price increase. Tata Motors prices the standard sunroof variants about Rs 50,000 higher than their non-sunroof counterparts. The panoramic sunroof variant might see a price hike of up to Rs 1 lakh. This is similar to the price difference seen in the Tata Harrier models.
Consistent Features and Mechanical Specifications
Despite the addition of the panoramic sunroof, the Nexon’s other features are expected to remain unchanged. The video hints that the rest of the car’s design and features will carry over from the current model. The Nexon’s feature set already includes advanced infotainment systems, premium interiors, and robust safety features, making it a well-rounded vehicle in its segment.
Mechanically, the Nexon will continue to offer the same reliable engine options. These include the 1.2-litre turbo-petrol engine and the 1.5-litre diesel engine. Both engines are available with manual and automated manual transmission (AMT) options. Additionally, the turbo-petrol variant offers a dual-clutch automatic transmission, providing a variety of choices to cater to different driving preferences.
Competitive Edge in the SUV Market
The Tata Nexon competes with formidable rivals such as the Maruti Suzuki Brezza, Mahindra XUV 3XO, Hyundai Venue, and Kia Sonet. By introducing a panoramic sunroof, Tata Motors aims to enhance the Nexon’s desirability. Especially among buyers looking for a touch of luxury in their compact SUV. This feature has been exclusive to the Mahindra XUV 3XO in recent months. So its inclusion in the Nexon is a strategic move to draw more customers.
Market Position and Pricing Strategy
The addition of the panoramic sunroof to the Nexon aligns with Tata’s strategy of offering premium features at competitive prices. This move is expected to attract buyers who are willing to pay a bit more for enhanced comfort and luxury. However, it remains to be seen if Tata will continue to offer the smaller sunroof-equipped models alongside the new panoramic sunroof variants or phase them out entirely.
The pricing strategy will be crucial in determining the success of this new variant. Given that the current sunroof variants command a Rs 50,000 premium, a Rs 1 lakh increase for the panoramic sunroof variant could be justified by the added luxury and enhanced driving experience.
Conclusion
Tata Motors’ decision to equip the Nexon with a panoramic sunroof is a welcome update that promises to elevate the driving experience for its users. This feature, coupled with the Nexon’s robust performance, advanced features, and competitive pricing. It is likely to make it an even more attractive option in the subcompact SUV segment. As Tata continues to innovate and respond to market demands, the Nexon remains a strong contender among its peers. By offering a blend of luxury, performance, and value for money. Follow for more GT Force Launches Four New Electric Scooters in India
Source : https://www.carandbike.com/
