In an exciting development, Matter India has flagged off its Aerathon Bharat ride, a monumental journey aimed at promoting sustainable mobility. The ride spans 25,000 kilometers, covering 25 Indian states, and places the Matter Aera electric motorcycle in the spotlight. With the event kicking off at the iconic Statue of Unity, Matter India sends a strong message about the importance of eco-friendly transportation in today’s world. Let’s take a closer look at the Aerathon ride and the features that make the Matter Aera a game-changer in the electric vehicle (EV) market.
A Nation-Wide Ride with Purpose
The Aerathon Bharat ride is not just an adventurous road trip. It serves a critical purpose—promoting sustainable mobility and raising awareness about the environmental challenges that India faces. Throughout this extensive journey, Matter India aims to engage with communities across the country, encouraging them to adopt electric vehicles as a viable, eco-friendly alternative to traditional motorized transportation.
By covering a wide range of terrains and conditions, the ride will showcase the Matter Aera’s capabilities. The motorcycle will travel through cities, rural areas, and even challenging terrains, proving its robustness and adaptability.
Starting Strong at the Statue of Unity
The Aerathon Bharat ride began at one of India’s most symbolic landmarks—the Statue of Unity. This monumental statue, representing unity and national strength, serves as the perfect launchpad for a ride that seeks to unite the country through a shared mission of sustainable transportation. The significance of starting at such an iconic location reflects Matter India’s vision of making a positive impact on the environment and the country’s mobility landscape.
Matter Aera: A Trailblazing Electric Motorcycle
The Matter Aera electric motorcycle stands out in the Indian market for several reasons. First and foremost, it is the only electric motorcycle in the country to feature a four-speed sequential manual transmission. This innovative feature gives riders more control, providing a traditional motorcycling experience with the benefits of electric power. The manual transmission allows enthusiasts to enjoy precise shifts and better engagement while riding, making it a unique offering in the electric two-wheeler market.
Delivering Power and Efficiency
At the heart of the Matter Aera lies a powerful 5 kWh lithium-ion battery, designed using either NMC or NCA chemistry cells. This battery not only delivers consistent power but also boasts a liquid-cooling system, a first for electric two-wheelers in India. This feature ensures that the battery maintains optimal temperatures, even during long rides or in hot weather conditions, thus extending its lifespan and boosting overall performance.
The Matter Aera generates a peak power output of 14 bhp, making it ideal for both daily commuting and longer journeys. It has a real-world range of 125 kilometers on a single charge, ensuring that riders can navigate city traffic or travel between cities with ease. This practical range makes the Aera suitable for a wide range of users, from daily commuters to weekend road warriors.
Ready for Deliveries in October
After much anticipation, Matter India has confirmed that deliveries of the Aera will finally begin on October 11, 2024. The motorcycle was initially unveiled in late 2022, but deliveries faced delays due to various factors. Now, as the Aerathon Bharat ride progresses, Matter India is set to introduce its flagship electric motorcycle to the public. The Aerathon event also doubles as a demonstration of the Aera’s capabilities, building excitement among potential buyers.
A Transmission That Sets It Apart
One of the standout features of the Matter Aera is its four-speed sequential manual transmission. In a market where most electric motorcycles offer only automatic transmission, the Aera provides something different. The manual transmission gives riders the ability to control shifts and acceleration, creating a more immersive riding experience. This feature makes the Aera especially appealing to traditional motorcyclists who value the engagement that comes with gear shifting.
Advanced Battery Technology and Safety
The Matter Aera’s advanced battery technology, combined with its liquid-cooling system, ensures that the motorcycle performs consistently even in challenging conditions. The cooling system prevents overheating and enhances the battery’s overall lifespan, making it a reliable choice for long-distance rides and daily use. The use of high-quality NMC or NCA chemistry cells further enhances the battery’s durability, providing riders with peace of mind when it comes to performance and safety.
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Competitive Pricing and Market Position
Matter India has strategically priced the Aera to compete in the premium electric motorcycle segment. The base model, the Aera 5000, is priced at Rs 1.74 lakh (ex-showroom), while the top variant, the Aera 5000+, costs Rs 1.84 lakh. Both models share the same powertrain, but the higher-end version comes with more advanced features.
In terms of competition, the Matter Aera will go head-to-head with other electric motorcycles like the Oben Rorr and Revolt RV 400. However, the Aera stands out with its unique manual transmission, advanced battery technology, and liquid-cooling system, giving it a competitive edge in this growing market.
Spreading the Message of Sustainability
The Aerathon Bharat ride goes beyond promoting the Matter Aera. It also serves as a platform for spreading the message of sustainable mobility and environmental consciousness. By engaging with communities across the country, Matter India hopes to inspire people to consider electric vehicles as a cleaner, greener alternative to traditional gasoline-powered vehicles.
As the Aera travels across India, it will not only highlight the advantages of electric motorcycles but also emphasize the importance of reducing our carbon footprint. This effort aligns with global goals to combat climate change and reduce emissions, making the Aerathon ride a significant step in the right direction.
Conclusion: A Bright Future for Electric Mobility
The Aerathon Bharat ride marks a significant milestone for Matter India and the electric vehicle industry in India. The Matter Aera, with its unique features, advanced technology, and real-world performance, is set to make waves in the electric motorcycle market. As deliveries begin on October 11, the Aera will not only attract attention for its innovative design but also contribute to the growing movement toward sustainable mobility in India.
By covering 25,000 kilometers across 25 states, the Aerathon Bharat ride showcases the Aera’s capabilities while spreading a vital message about the future of transportation. Matter India’s commitment to sustainable mobility and innovation positions the Aera as a key player in the electric two-wheeler market, paving the way for a greener future.
