Maruti Suzuki has achieved an extraordinary milestone with its Swift model, selling a cumulative 30 lakh units in India. Launched in May 2005, the Swift has evolved into one of the brand’s most successful offerings. This remarkable achievement underscores the Swift’s popularity and its significant impact on the Indian automotive market.
Swift’s Journey to Success
The Maruti Suzuki Swift debuted in the Indian market in May 2005. It quickly gained traction, becoming a household name due to its stylish design, reliable performance, and affordability. Within eight years, by 2013, the Swift had already crossed the 10 lakh sales mark. This rapid growth continued, and by 2018, the Swift had doubled its sales to 20 lakh units.
Recent Achievements
In May 2024, Maruti Suzuki launched the fourth generation of the Swift, priced at Rs. 6.49 lakh (ex-showroom). This latest iteration has continued the legacy of its predecessors, with 19,393 units sold in its debut month. Additionally, the bookings for the new Swift have already surpassed the 40,000 mark. Interestingly, manual gearbox variants account for 83% of these sales, highlighting the preference for traditional transmission among Swift buyers.
Key Highlights of the Fourth Generation Swift
The fourth-generation Swift introduces several upgrades, including cutting-edge technology, contemporary styling, and enhanced performance. These improvements have resonated well with customers, making it the highest-selling model for Maruti Suzuki in its launch month. This success underscores the strong appeal of the Swift’s combination of innovation and the well-established ‘Swift DNA’.
Official Statement
Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, expressed his gratitude on this occasion. He stated, “The Swift has been more than just a car to the millions who have owned it – it has been a symbol of fun, freedom, and exhilaration. With each new generation, the Swift has continued to raise the bar, offering cutting-edge technology, contemporary style, and that unmistakable ‘Swift DNA’ which continues to captivate customers. This accomplishment fills us with immense gratitude, and we are thankful to all Swift owners across the country.”
Upcoming Developments
Maruti Suzuki plans to introduce a CNG variant of the Swift in India soon. This new version will likely feature the same 1197 cc, three-cylinder engine as the current model, though with a slightly lower power output. The current petrol variant produces 80.4 bhp at 5700 rpm and 111.7 Nm of peak torque. The CNG model will probably be available only with a manual gearbox, catering to the growing demand for eco-friendly vehicles.
Conclusion
The Maruti Suzuki Swift’s journey from its launch in 2005 to reaching the 30 lakh sales milestone in 2024 highlights its enduring popularity and significant impact on the Indian automotive market. With continuous innovations and a strong connection with its customers, the Swift remains a symbol of reliability, style, and performance. As Maruti Suzuki introduces new variants and technologies, the Swift’s legacy is set to continue, captivating new generations of car enthusiasts. read more BMW i4 Recall in Europe: Addressing Potential Chassis Defect
Source https://www.carandbike.com/
