Mahindra is set to auction the first-ever unit of the five-door Mahindra Thar Roxx, with the event taking place online from September 15 to 16, 2024. Registrations for the auction have already begun, and the proceeds will go to a charity chosen by the winner. Mahindra will also match the winning bid with a donation to the same charity. This initiative reflects the company’s commitment to giving back to the community while celebrating the launch of a much-anticipated vehicle.
Auction Details:
- Auction Dates: September 15, 17:00 hrs to September 16, 19:00 hrs
- Auction Platform: Hosted by Mahindra First Choice Wheels (MFCW) on carandbike.com
- Special Feature: This first unit will come with a unique badge signed by Anand Mahindra
Thar Roxx Specifications:
The first Thar Roxx unit to be auctioned is a top-spec AX7L Diesel Automatic 4×4 variant, powered by a robust 2.2-litre diesel engine delivering 172 bhp and 370 Nm of torque. The engine is paired with a 6-speed automatic transmission, ensuring a smooth driving experience. The four-wheel drive system enhances the vehicle’s off-road capabilities, making it an ideal choice for adventure seekers.
Features and Customization:
The winner can choose from seven color options, including Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, and Stealth Black. Each color option adds a unique flair to this rugged vehicle, allowing the owner to express their style.
The Thar Roxx boasts a range of premium features designed for comfort and convenience. These include a panoramic sunroof that allows natural light to flood the interior. Level-2 Advanced Driver Assistance Systems (ADAS) for enhanced safety, and ventilated seats that provide comfort during long drives. The Harman Kardon sound system delivers an immersive audio experience, perfect for enjoying your favorite tunes on any journey.
Significance for Mahindra Enthusiasts:
This exclusive model, with a VIN number of 0001, is a one-of-a-kind piece that holds special significance for Mahindra enthusiasts. As the first unit of the Thar Roxx, it symbolizes innovation and the spirit of adventure that Mahindra embodies.
By participating in this auction, bidders not only have a chance to own a unique vehicle but also contribute to a worthy cause. This initiative highlights Mahindra’s dedication to community engagement while celebrating the launch of a remarkable addition to its lineup.
Conclusion:
The auction of the first Mahindra Thar Roxx promises to be an exciting event for both car enthusiasts and philanthropists alike. With its powerful performance, premium features, and the opportunity to support a charity, this auction represents a blend of passion for automobiles and a commitment to making a difference. Read more TVS Apache RR 310 Updated Model to Launch on September 16
