The Mahindra Thar Roxx 4×4 has become a symbol of rugged adventure and off-road capability in India. With a heritage rooted in adventure, Mahindra continues to push the envelope by introducing exciting updates to this popular SUV. The latest news in the Thar lineup involves a brand-new interior option that caters to both aesthetics and practicality. Let’s take a deeper look at what makes this update so compelling.
Fresh Mocha Interiors for the Thar Roxx 4×4
Mahindra has unveiled an exciting new feature for its Thar Roxx 4×4 variants—the addition of a Mocha brown interior. This bold move caters directly to customer feedback about the original off-white interiors, which, although elegant, easily showed dirt and wear from regular use. The new Mocha brown option offers a more robust and easy-to-maintain interior. Mahindra introduced this interior as a no-cost option for those who prefer a darker, more earthy feel inside their off-road vehicle.
The Mocha brown interior will only be available in the Thar Roxx 4×4 variants. The 4×2 variants, however, will continue with the original off-white (Ivory) theme. Both interiors will feature a high-quality leatherette finish, which gives the cabin a premium feel while maintaining durability, making it perfect for adventurous owners.
Why a New Interior? Listening to the Customers
This change stems from Mahindra’s active response to the feedback received from early customers and media test drives. During those drives, users expressed concern about the Ivory interiors showing wear too quickly. By offering a darker, more practical alternative, Mahindra has demonstrated its commitment to customer satisfaction and practical improvements.
The new Mocha interior is not just about aesthetics; it also brings a sense of warmth and elegance. It adds to the overall driving experience by making the cabin feel more upscale while offering the practicality of less visible wear.
Bookings and Availability: Choose Your Interior
Starting tomorrow, October 3, 2024, customers who wish to purchase the Thar Roxx 4×4 can choose between the Ivory and Mocha interiors when making their bookings. However, Mahindra has announced that while the deliveries of the Ivory interior models will begin this month, customers opting for the Mocha variant will need to wait until late January 2025 for their vehicles.
This gap allows Mahindra time to ensure a smooth production process and deliver the high-quality product its customers expect. This phased delivery approach is also designed to manage supply chain challenges and streamline the availability of these in-demand vehicles.
Thar Roxx 4×4: Pricing and Features
The Mahindra Thar Roxx 4×4 starts at Rs 18.79 lakh (ex-showroom), with prices reaching up to Rs 22.49 lakh for the top-spec model. The 4×4 variants are only available with a diesel engine, with three trims to choose from—MX5, AX5 L, and AX7 L.
Each variant of the 4×4 Thar Roxx is powered by a 2.2-litre diesel engine. The manual version offers 150 bhp and 330 Nm of torque, while the automatic variant produces an impressive 172 bhp and 370 Nm of torque. These performance figures make the Thar Roxx 4×4 a powerful and capable off-road SUV, designed to tackle any terrain with ease.
Terrain-Ready: A 4×4 Built for Adventure
The Thar Roxx 4×4 doesn’t just look the part of an off-roader—it performs like one, too. Mahindra has equipped this vehicle with three terrain modes—Snow, Sand, and Mud—to help drivers conquer challenging landscapes. These terrain modes optimize the SUV’s performance based on the environment, giving drivers confidence, no matter where the road takes them.
An exciting feature exclusive to the Thar Roxx 4×4 is the IntelliTurn system, designed to make off-road driving even more accessible. This system locks the inside rear wheel during sharp turns, reducing the vehicle’s turning radius. This feature proves invaluable when navigating tight off-road trails where space is limited, ensuring the Thar’s agility and control remain unmatched.
Elevating Off-Road Performance and Comfort
The Thar Roxx 4×4 continues to offer a blend of ruggedness and comfort. Its sturdy build, paired with the new interior options, makes it a versatile vehicle that can transition from the wilderness to city streets without missing a beat. Whether you’re traversing rocky terrain or navigating daily commutes, the Thar Roxx 4×4 is built to handle it all.
The Mocha interior option further enhances the experience by offering a cleaner, more refined environment inside the cabin. While the new color palette may seem like a small change, it adds an extra level of sophistication and personalization to the SUV, making every journey more enjoyable.
Conclusion: A Well-Timed Interior Upgrade
The introduction of the Mocha brown interiors for the Mahindra Thar Roxx 4×4 is not just a cosmetic update—it’s a practical one. By addressing customer concerns about the Ivory interiors, Mahindra shows that it values customer feedback and strives to improve the ownership experience.
With bookings opening tomorrow, Mahindra fans and adventure seekers have more options than ever to personalize their Thar Roxx 4×4. Whether you’re looking for rugged performance or an interior that stays fresh and clean after a long day off-roading, the new Mocha option delivers.
As Mahindra continues to listen to its customers and evolve its products, it’s clear that the Thar Roxx 4×4 remains a top contender in India’s off-road SUV market, combining style, performance, and now even more personalization. Read more Escalating Tensions: The Israel-Iran Conflict
