Hyundai Venue E+: Hyundai continues to make waves in the Indian automotive market with its smart pricing strategies and feature-packed offerings. The latest addition to its lineup, the Venue E+ variant, showcases the company’s commitment to delivering value while maintaining a strong competitive edge. The new Venue E+ brings something unique to the table: it is the most affordable variant of the Venue with an electric sunroof. Priced at Rs 8.23 lakh, the Venue E+ offers a blend of style, convenience, and safety that makes it an appealing choice for buyers. Let’s explore its features in greater detail.
Positioned for Success: The Hyundai Venue E+
The Hyundai Venue E+ slots between the base E and S variants, filling a gap in the subcompact SUV market for customers seeking premium features at an affordable price. With the E+ priced Rs 29,000 higher than the base E variant, buyers enjoy several key upgrades. Chief among these upgrades is the inclusion of an electric sunroof, a feature many SUV buyers desire.
Given the rising demand for compact SUVs with sunroofs, Hyundai has smartly positioned the Venue E+ to attract budget-conscious buyers without compromising on essential features. This strategy allows the Venue to stay competitive while providing a more premium experience.
Key Feature: The Electric Sunroof
One of the most significant additions to the Venue E+ is the electric sunroof. Hyundai has recognized that many Indian customers view a sunroof as a symbol of luxury and modernity. By offering this feature in the E+ variant, Hyundai broadens the appeal of the Venue, making it accessible to buyers who might have otherwise considered a higher trim.
This sunroof not only enhances the aesthetics of the SUV but also adds to the driving experience, allowing passengers to enjoy an open-air feel during pleasant weather. Whether on a scenic road trip or navigating city streets, the sunroof offers an extra level of enjoyment that buyers appreciate.
Retained Features from the Base E Variant
While the Venue E+ introduces new features, it also retains several key aspects from the base E variant. These carryover features ensure that the E+ variant provides excellent value. Some of the features include:
- Digital cluster with color TFT multi-information display (MID), which gives drivers clear access to important vehicle information.
- 2-step rear seat backrest recline, allowing rear passengers to adjust their seating position for optimal comfort.
- Safety features such as 6 airbags, Day & Night IRVM (Inside Rear-View Mirror), and 3-point seatbelts for all passengers.
- Electronic Stability Control (ESC) and Hill-Start Assist Control (HAC), which enhance the overall safety and driving confidence, especially on tricky terrains.
These features ensure that while the E+ remains affordable, it doesn’t skimp on essential conveniences or safety technologies.
Powertrain and Performance
The Venue E+ comes equipped with Hyundai’s 1.2-litre Kappa petrol engine, which generates 82 bhp and 113.8 Nm of torque. This engine, known for its efficiency and reliability, pairs with a five-speed manual transmission. While there are no mechanical changes in this new variant, the engine offers a balance of power and fuel efficiency, making it ideal for city commutes and occasional highway drives.
For those looking for more performance options, Hyundai also offers the Venue with a 1.0-litre turbo-petrol engine and a 1.5-litre diesel engine in higher variants. However, the 1.2-litre Kappa engine in the E+ variant is perfect for buyers who prioritize affordability and smooth, everyday driving.
How the Venue E+ Stands Out
The Venue E+ carves a unique position in the crowded subcompact SUV segment, mainly by offering a sunroof at a lower price point. This strategy sets it apart from its competitors, such as the Tata Nexon and Maruti Suzuki Brezza, which offer similar features but often at higher price points. By introducing the E+ variant, Hyundai ensures that buyers don’t need to stretch their budget to enjoy premium features like a sunroof.
Furthermore, Hyundai’s focus on safety and comfort continues to strengthen the Venue’s appeal. With the standard inclusion of six airbags, electronic stability features, and advanced seatbelt technology, the E+ provides peace of mind for drivers and passengers alike.
The Growing Appeal of the Subcompact SUV Segment
In recent years, the subcompact SUV segment has seen tremendous growth in India. Buyers increasingly seek vehicles that combine compact dimensions with high ground clearance, stylish designs, and advanced features. Hyundai has successfully tapped into this demand with the Venue, and the introduction of the E+ variant enhances the vehicle’s appeal further. Follow for more Hyundai Exter S(O)+, S+ AMT
The Venue E+ directly responds to the changing preferences of Indian car buyers, who prioritize both affordability and premium features. By keeping the price competitive while offering a sunroof and other modern conveniences, Hyundai ensures that the Venue continues to remain a top choice in its segment.
Conclusion: A Value-Packed Offering
The Hyundai Venue E+ stands as a testament to Hyundai’s ability to innovate and adapt to market demands. By introducing an affordable variant with an electric sunroof, the automaker caters to a growing segment of buyers who seek style, convenience, and safety without overspending. The inclusion of advanced features such as the multi-information display, 6 airbags, and electronic stability control further strengthens the Venue E+ as a well-rounded offering.
For buyers looking to step into the world of subcompact SUVs, the Hyundai Venue E+ offers the perfect combination of affordability and premium features. With its smart pricing and thoughtful feature set, this variant will likely draw in many customers and continue to boost the Venue’s popularity in the market.
