BMW Motorrad India will raise the price of all its motorcycles by 2.5% from January 1, 2025. This is due to increased costs of raw materials, manufacturing, and other inputs of operations. All BMW bikes – whether locally manufactured or imported – will see a rise in their ex-showroom prices.
As of such, BMW cites inflationary pressures and overall input cost increases as the primary justification for this adjustment. Hence, by addressing these very factors, the company stands to sustain its commitment at delivering premium-quality motorcycles on features and performance. However this will impact popular models very sharply.
The BMW Motorrad India portfolio features a balance between locally produced motorcycles and those that are imported. It offers some of the highly selling locally made motorcycles in India: G 310 R, G 310 GS, and G 310 RR. This line presents entry points for a mass consumer to buy premium motorcycle lines at affordable prices.
BMW Motorrad to Raise Prices
For those looking for top-of-the-line performance bikes, the company provides M 1000 RR as its ultimate engineering and performance machine. The G 310 R currently retails at ₹2.90 lakh and the flagship M 1000 RR at ₹49 lakh (both ex-showroom). With the price increase being announced, buyers should anticipate the prices of these and all other models in the lineup.
Growing the Electric Portfolio
BMW Motorrad has recently launched its electric scooters, CE 02 and CE 04, in India. The scooters are yet another example of BMW’s commitment to innovation and sustainability. Priced at ₹4.50 lakh (ex-showroom), the CE 02 is a big leap toward electrification.
These electric models will also face a price increase, affecting potential buyers in the growing electric two-wheeler market. Still, BMW is optimistic about the long-term demand for innovative electric mobility solutions.
Key Features Across the BMW Lineup
BMW offers a three-year warranty with every two-wheeler to ensure that the customers do not lose confidence in the brand. The company still maintains excellent build quality, advanced technology, and premium performance in its range.
BMW offers roadsters, adventure bikes, touring motorcycles, and high-performance models to its diverse customers. Since entering the Indian market in 2017, BMW’s wide portfolio has ensured its strong foothold in the premium motorcycle market in the country.
Why the Price Hike Matters
A price increase, although inevitable in the current economic scenario, may affect customer decisions. The potential buyers might speed up their purchase plans to avoid higher costs. Moreover, the hike could affect the competitive positioning of BMW Motorrad in India’s premium motorcycle segment.
However, since BMW always focuses on maintaining quality and innovation, this would ensure that the brand remains desirable even after hiking prices. The loyal customer values the brand’s heritage and engineering excellence, hence the price hike would remain a challenge for the company in the long run.
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Plan Your Purchase Before The Hike
Customers planning to purchase a BMW motorcycle can benefit by acting before the price increase takes effect. By booking their preferred models now, buyers can secure current prices and avoid paying extra.
BMW dealerships across India remain prepared to assist customers in making informed decisions. With options spanning various price points and categories, BMW Motorrad offers something for every motorcycle enthusiast.
This being said, looking ahead is crucial for BMW Motorrad in India. With every crisis of inflation and cost-hike, BMW Motorrad continues to fortify itself and its position in India, by bringing in new products, expanding its electric models in the portfolio, and increasing an emphasis on customer satisfaction; thus, setting it to deliver sustained growth.
While this price increase is a much-needed adjustment given the global economic trends, BMW still works to ensure great quality rides that its lifelong customers will appreciate.
