Apple is developing the second generation of its popular tracking device, AirTag, with a planned release in 2025. This next iteration promises significant enhancements over the first-generation model introduced in April 2021. The upcoming AirTag will feature advanced location tracking, improved battery life, and other quality-of-life upgrades.

Testing and Development
Apple has already started conducting test runs of the new AirTag with its manufacturing partners in Asia. This early-stage testing indicates that production might begin later this year. According to Bloomberg’s Mark Gurman, who shared these details in his Power On newsletter, Apple aims to perfect the device before its official release.
Codename and Key Features
Internally, the second-generation AirTag is known by the codename B589. It is expected to include several key improvements:
- Enhanced Location Tracking: A new chipset will offer better location accuracy, making it easier to find lost items.
- Improved Battery Life: Users can expect longer battery life, reducing the frequency of replacements.
- Louder Speaker: A louder speaker will make the device easier to locate when it’s nearby but out of sight.
- Portable Design: The new design will be more compact, fitting better into wallets and other small items.
Addressing Privacy Concerns
The first-generation AirTag faced criticism and legal challenges related to privacy and anti-stalking issues . Apple responded by introducing software updates that alert users if an unknown AirTag is found moving with them. With the second-generation model, Apple might integrate hardware-level anti-stalking measures to further address these concerns and enhance user safety.
Rumored Timeline and Launch
Initially, analyst Ming-Chi Kuo predicted that the AirTag 2 would enter mass production in late 2024 and possibly launch in early 2025. However, the latest reports suggest that the timeline has shifted. Now, the second-generation AirTag is likely to debut at the Worldwide Developers Conference (WWDC) in 2025 or later in the year.
AI-Focused Announcements at WWDC 2024
In addition to the new AirTag, Apple is expected to make several AI-focused announcements at WWDC 2024, scheduled for June 10. The company is under pressure to compete with rivals unveiling multiple AI advancements. Reports suggest that Apple plans to overhaul Siri with enhanced AI integration and introduce new AI features to the Safari browser. These updates aim to close the gap with competitors and provide users with more powerful and intelligent tools.
Enhancements to Siri and Safari
- Siri Overhaul: Siri could see major improvements in its AI capabilities, making it more responsive and intuitive.
- AI in Safari: The Safari browser might get new AI-driven features to enhance browsing experiences, such as smarter search functions and personalized content recommendations.
Conclusion
Apple’s development of the second-generation AirTag marks an exciting step forward in its tracking technology. With enhanced location tracking, improved battery life, and a more portable design, the new AirTag will offer significant benefits to users. Additionally, the company expects to announce AI advancements at WWDC 2024, demonstrating its commitment to staying at the forefront of technology. As Apple continues to innovate, users can look forward to more powerful and intelligent devices in the coming years. Read more Apple Delays New Mac Studio and Mac Pro Models Until Mid-2025
Source https://www.gadgets360.com/