Ather Energy, an innovative electric vehicle (EV) start-up, has unveiled plans for its third manufacturing facility in Maharashtra. This new plant represents a significant milestone in Ather’s growth, highlighting its dedication to increasing production and meeting the soaring demand for electric two-wheelers in India. Located in Chhatrapati Sambhaji Nagar, this facility aims to transform the EV market with cutting-edge infrastructure and impressive production capabilities.
Strategic Location and Capacity
Ather Energy strategically chose the Aurangabad Industrial City (AURIC) in Maharashtra for its third plant. This location will minimize logistics costs and expedite product delivery across India. The new plant will have an annual production capacity of one million two-wheelers and batteries.
Investment and Job Creation
Ather Energy will invest Rs 2,000 crore in this project, reflecting its long-term vision and confidence in India’s EV market. This substantial investment will also create around 4,000 new jobs. By supporting the local economy and the broader push for electric mobility in the country.
Expanding Production Capabilities
This new facility will more than triple Ather’s current production capacity, which is 4.20 lakh units per year. Ather’s first plant has an annual capacity of 1.20 lakh units, while the second plant in Hosur, Tamil Nadu, operational since 2022, has a capacity of 3 lakh units annually. The new plant in Maharashtra represents a significant expansion and a critical step towards Ather’s ambitious growth targets.
Commitment to EV Growth
Ather’s co-founder, Swapnil Jain, expressed excitement about the new investment in Maharashtra. He emphasized the strategic decision to diversify production capabilities to better meet increasing consumer demand. Jain also acknowledged the supportive policies of the Maharashtra government, which have fostered an environment conducive to EV manufacturing and growth.
Product Portfolio and Market Position
Ather Energy currently offers two main products: the 450 series, which includes the 450S and 450X models, and the recently launched Rizta, designed for families. With over 200 experience centers and 1,900 fast chargers across India, Ather has established a robust presence in the market. The company’s commitment to expanding its product portfolio and enhancing customer experience has positioned it as a key player in the Indian EV landscape.
Sales Performance and Market Impact
Official registration data shows that Ather Energy sold nearly 51,000 scooters in the first six months of this year. This impressive performance places Ather fourth among the highest-selling electric two-wheeler brands in India. Behind Bajaj Auto, TVS Motor Company, and market leader Ola Electric. The new manufacturing facility in Maharashtra is expected to further boost Ather’s production capabilities and market share.
Conclusion: A Major Step Towards Sustainable Mobility
Ather Energy’s announcement of its third plant in Maharashtra represents a significant leap towards sustainable mobility in India. With its increased production capacity, strategic location, and substantial investment, Ather is well-positioned to meet the rising demand for electric two-wheelers. This move not only strengthens Ather’s market position but also underscores its commitment to driving the transition to electric mobility in India. Read more Bugatti and Jacob & Co Unveil New Watch
Source https://www.carandbike.com/
