Lamborghini Sets a New Benchmark: Lamborghini concluded 2024 with its highest-ever sales, delivering an impressive 10,687 cars worldwide. This achievement marked a 6% increase compared to 2023, making it the most successful year in the brand’s history. Lamborghini’s consistent growth highlights the global demand for its luxury cars and SUVs, solidifying its position as a leader in the exotic automotive market.
Strong Growth in Regional Markets
Europe, the Middle East, and Africa emerged as Lamborghini’s largest regional market in 2024, contributing 4,227 units to the sales tally. This region witnessed a 6% growth over the previous year. In the Americas, Lamborghini delivered 3,712 cars, recording a 7% increase. Meanwhile, the Asia-Pacific (APAC) region added 2,748 units, achieving a 3% growth. These figures underscore Lamborghini’s strong presence across diverse markets.
Rising Popularity in India
India continues to be a growing market for Lamborghini, with sales reaching 113 units in 2024. This represents a notable 10% increase compared to the 103 units sold in 2023. The surge in demand reflects the increasing appeal of luxury cars among Indian consumers and Lamborghini’s commitment to catering to this emerging market.
Revuelto PHEV: A Global Sensation
Lamborghini’s flagship plug-in hybrid supercar, the Revuelto, garnered extraordinary demand worldwide. The model is sold out until the end of 2026, showcasing its popularity among enthusiasts and collectors. The Revuelto, representing Lamborghini’s vision for the future of high-performance hybrid vehicles, continues to set new benchmarks in the supercar segment.
Farewell to the Huracan
As Lamborghini transitions to a hybrid-only lineup, the iconic Huracan nears the end of its production run. The company plans to deliver the final units of this beloved model in 2025. Over its lifespan, the Huracan earned acclaim for its stunning design, powerful performance, and significant contribution to Lamborghini’s success.
The Rise of Hybrid Models
Lamborghini made 2024 a milestone year by transitioning its entire lineup to hybrid technology. The Urus SE and Temerario V8 PHEV exemplify this shift. The Urus SE, unveiled in 2024, combines luxury and hybrid efficiency, receiving an enthusiastic response from buyers. Meanwhile, the Temerario PHEV, with its 907 BHP twin-turbo V8 hybrid powertrain, showcases Lamborghini’s commitment to innovation and sustainability.
Looking Ahead: Lamborghini’s Future
Lamborghini’s record-breaking 2024 underscores its ability to adapt to evolving market demands while staying true to its legacy. The strong reception of its hybrid models and the sold-out status of the Revuelto demonstrate that Lamborghini is well-prepared for a future focused on sustainability and cutting-edge technology. As the brand continues to expand its global footprint, its commitment to luxury, performance, and innovation remains unwavering.
