Volkswagen has made a significant update to its Indian lineup by equipping the Taigun SUV and Virtus sedan with six airbags as standard. This safety enhancement underscores VW’s commitment to prioritizing passenger safety and maintaining a competitive edge in the market.
Enhanced Safety Across the Lineup
With the latest update, both the Volkswagen Taigun and Virtus now come with six airbags as standard. Previously, this feature was only available on the top models. The inclusion of six airbags in all variants highlights VW’s dedication to safety. It ensures that even the base models provide comprehensive protection to occupants. This update means all three of VW’s cars on sale in India now feature six airbags as standard, including the Tiguan, and soon, the all-electric ID.4.
Commitment to Safer Mobility
Commenting on this significant update, Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, stated, “Today, we take great pride in announcing our portfolio of India 2.0 cars offering six airbags as standard across the lineup. With this, not only are we showcasing our commitment towards safer mobility, but also reaffirming our core belief of safety being a key product pillar for Volkswagen India.”
Sales Milestone Achievement
Volkswagen India has reached a noteworthy milestone, selling over 1 lakh units of its India 2.0 cars. This includes the Taigun and Virtus, with the Taigun alone accounting for over 60% of these sales. Additionally, 40% of buyers chose the GT models, reflecting the strong market preference for these feature-rich variants.
Taigun and Virtus: Market Performance
Launched in 2021, the Taigun was Volkswagen’s first compact SUV for the Indian market. It has since become a key player in its segment, competing against popular models like the Hyundai Creta, Kia Seltos, Honda Elevate, Maruti Grand Vitara, and Toyota Urban Cruiser Hyryder. The Virtus, which replaced the ageing Vento in 2022, competes with the Honda City, Maruti Ciaz, and Hyundai Verna. Both models have sister models sold by Skoda – the Kushaq and the Slavia, respectively.
Continuous Evolution
Since their respective launches, both the Taigun and Virtus have seen various special editions and updates. In 2024, the Taigun underwent a major variant rejig, ensuring it stayed competitive and appealing to a broad customer base. Volkswagen’s proactive approach to evolving its models ensures that they remain relevant and desirable in the dynamic automotive market.
Future Expectations
Volkswagen’s safety update sets a new industry standard, encouraging other manufacturers to follow suit. Skoda plans to announce similar safety enhancements for its India 2.0 vehicles in the coming weeks. This move will further solidify the importance of safety features in the highly competitive automotive market.
Conclusion
Volkswagen’s decision to standardize six airbags across the Taigun and Virtus models marks a significant step forward in vehicle safety in India. This update not only strengthens VW’s commitment to passenger safety but also enhances the appeal of its models in a crowded market. As Volkswagen continues to innovate and adapt, customers can expect even more advanced and secure offerings in the future.
The automotive market is witnessing a shift towards prioritizing safety features, and Volkswagen is leading the charge with its proactive approach. The Taigun and Virtus, with their enhanced safety features, are well-positioned to continue their strong performance and attract more safety-conscious buyers.
Volkswagen’s milestone achievement of selling over 1 lakh India 2.0 cars is a testament to the brand’s popularity and reliability. With ongoing updates and a clear focus on safety, Volkswagen is set to maintain its strong market presence and continue its growth trajectory in the Indian automotive market. Read more The Indian Prime Minister’s Salary and Perks
Source https://www.carandbike.com/
