Xiaomi’s entry into the electric vehicle (EV) market has achieved resounding success. Particularly with the launch of its first-ever car, the SU7. Within a mere 28 days post-launch, consumers have placed an impressive 75,723 lock-in orders for the SU7. Showcasing the immense demand for Xiaomi’s innovative offering.
Unprecedented Demand
The SU7’s popularity stems from its competitive pricing, with models ranging from RMB 215,900 to RMB 299,900, making it accessible to a wide range of consumers. Additionally, Xiaomi has swiftly delivered 5,781 units, indicating its responsiveness to customer demands.
Adoption of Autonomous Driving
CEO Lei Jun revealed that a staggering 79% of SU7 owners actively utilize Xiaomi Pilot, the car’s autonomous driving feature. This statistic highlights the growing acceptance and adoption of autonomous driving technology among consumers.
Diverse Consumer Base
The SU7 has attracted a diverse customer base, with 28% of orders coming from female customers. Xiaomi projects this trend to continue, with women expected to comprise 40 to 50% of the car’s owner base in the future. Moreover, a significant number of orders originated from customers transitioning from luxury car brands like Mercedes-Benz, BMW, and Audi. Read more https://www.carandbike.com/
Tech-savvy Consumer Appeal
Notably, over half of the bookings (51.9%) came from customers who owned Apple products, indicating Xiaomi’s appeal even among consumers of competing tech brands.
Impressive Performance and Range
Equipped with Xiaomi’s ‘Super Motor’, the SU7 offers remarkable performance capabilities. The entry-level model boasts 295 bhp and 400 Nm of torque, achieving 0-100 kmph in just 5.28 seconds. Meanwhile, the dual-motor SU7 Max delivers a staggering 664 bhp and 838 Nm of torque, accelerating from 0-100 kmph in a mere 2.78 seconds.
Advanced Battery Technology
Both variants feature advanced battery technology, with the SU7 offering ranges of up to 668 kilometers and the SU7 Max reaching up to 800 kilometers on a single charge. Furthermore, the SU7 Max can regain 220 km of range with just a five-minute charge, showcasing the efficiency of Xiaomi’s battery technology.
Xiaomi’s foray into the electric vehicle market with the SU7 has proven to be a game-changer. With its blend of affordability, advanced technology, and impressive performance, the SU7 is poised to revolutionize the EV landscape. As Xiaomi continues to innovate and expand its presence in the automotive sector, the future holds promising opportunities for electric mobility enthusiasts worldwide. Follow for more Isuzu Motors and TVS Automobile Solutions Collaboration
