Royal Enfield has expanded the pre-owned motorcycle business called Reown to 236 cities in India. Launched in December 2023, Reown was initially rolled out for major metropolitan cities like Delhi, Mumbai, Bengaluru, Chennai, and Kolkata. With this latest expansion, Royal Enfield now is present through 475 dealerships across 24 states and union territories, hence making quality pre-owned motorcycles more accessible than ever.
Reown ensures high-quality motorcycles through more than 200 technical and mechanical checks. In case a bike needs to be repaired, the authorized Royal Enfield service center does the job with genuine parts. Buyers get a 1-year brand warranty and two free services, which gives them peace of mind.
Seamless Exchange Process
Reown has tied up with Adroit Auto, SAMIL, and Instabid for an easy exchange of motorcycles, which are not from Royal Enfield. These will make it easy for the customer to buy another two-wheeler for replacement or change in brand. It will be hassle-free and transparent exchange.
Royal Enfield focuses on customer satisfaction through its transparent and hassle-free buying process. Yadvinder Singh Guleria, Chief Commercial Officer of Royal Enfield, emphasized how the company has been improving the ride experience. Fast growth of Reown proves that the company is ready to do everything to deliver customer expectations.
Launching the RE-to-RE Loyalty Program
To encourage loyal customers, Royal Enfield launched its first loyalty program called Reown. This scheme has an attractive exchange value proposition for the customers buying new Royal Enfield bikes and exchanging their old motorcycles. The RE-to-RE exchange platform ensures that customers get a rewarding experience when upgrading.
Why Choose Reown?
There are many compelling reasons for choosing Reown, some of which include:
- Certified Quality: Each pre-owned motorcycle is subjected to intense scrutiny and repair.
- Brand Warranty: A 1-year brand warranty gives the assurance of long-term reliability.
- Authorized Repairs: Only certified service centers handle repairs, ensuring premium service.
- Exchange Benefits: The platform simplifies exchanging old motorcycles for new models.
- Wide Network: With dealerships in 236 cities, finding a pre-owned Royal Enfield becomes convenient.
Such has been the quick growth of Reown based on the shifting demands by India motorcycle customers. A buyer currently expects certified preowned bikes with serviceable reputability and price clarity in bike sales. It makes this possible with dependable systems put in place supported with strong brand value.
Moving Into Future
The pre-owned business of Royal Enfield is made stronger through innovations such as Reown. This company takes the experience of pre-owned motorcycling to different levels by providing certified bikes, warranty-backed services, and hassle-free exchanges, thereby making the future much brighter for the motorcyclists in India.
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