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The last few months have seen a critical change in the perception and usage of social media. With millions of users exiting Twitter (previously known as X) following the shocking changes instituted by its owner Elon Musk, many users are seeking other social media platforms. One platform that has skyrocketed in popularity is Bluesky. But how is it different from other platforms? And what about this platform invites so many users?
Letās get deeper into what is it, what does the platform bring on board to the table and how is it positioning itself in the volatile social media environment.
How do you find out more about Bluesky?
Bluesky is a decentralized social media application that was developed to serve as a competitor to Twitter. Founded in 2021, the application seeks to provide a solution to the limitations present in traditional social media.
That decentralization is part of the attraction. Because independents are permitted to build on the network, Bluesky gives its users additional control over their content. The platform intends to be open-source which means that the source code is open for auditing and improvement.
Why Is Bluesky Gaining Popularity?
- A Shift Towards Decentralization: The growing number of users adapting to Bluesky can be attributed to it being decentralized. In contrast, blueās centralized ownership is in a single entity which is Susie, and consequently constrains the capacity of users to influence the administration of the platform. This approach minimizes the risk of censorship and guarantees a more democratic space for content sharing.
- Autonomy Related Response: Certainly, the worry of privacy has intensified in the last decade especially with platforms like Twitter, where peopleās personal details are sold and used for marketing. In this aspect, Bluesky is better placed than other social media platforms in terms of data control. Users stand a chance to determine which details they can share and with whom. This way, users enjoy more transparency and trust.
- Less Stress on Advertising: A section of users considers this distracting, annoying, or overwhelming, whereas it alters their intended usage of the site. Bluesky on the other hand has a more organic feel and centers its interactions around itsā usersā content and interactions. This low stress on advertisements is another reason it appeals with users looking for a more natural social media interaction.
- What Jack Dorsey Recommended: It is crucial to also mention that Jack Dorseyās active participation in the development of the app, Bluesky has triggered its growing popularity. The business concept is Dorsey acquired first-hand experience as a co-founder of Twitter and knows its deep and thorny ābackstageā with all hurdles users face.
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What Are the Unique Features of Bluesky Compared to Twitter?
Bluesky and Twitter are somewhat similar as both of the social media platforms focus on social networking. However, there are key differences that help to differentiate the two. Firstly, Bluesky has been developed with a decentralized protocol named the AT Protocol. In laymanās language, rather than having all the contents on central servers, the content within Bluesky is hosted by a number of different independent servers within a network. In such instances, users have more power and control over their content.
Also, Bluesky has taken a different stand on content moderation by being softer in moderation. It gives its users various options for content moderation of their feeds such as avoid abusive content or selecting preferred topics and accounts. Such high levels of flexibility allows the users to obtain a more tailored and enjoyable experience.
Lastly, there remains the issue of the intimate understanding of Bluesky’s concern on how the toxic people should not be allowed to flourish within that platform. The company is very focused on harassment and trolling, the two very elements that have troubled Twitter for long. With the better moderation tools and better community culture, Bluesky brings a new perspective that Twitter has a divided culture.
Where Bluesky is Falling Behind
Bluesky has certainly made some impressive accomplishments but it also has quite a lot of challenges ahead. At this point in time, it is still not as widely accepted as Twitter and other social media platforms.
In addition, bluesky also has to establish itself for the long run. The developers of bluesky have assured that they are trying to keep the platform, Scalable and Safe as it expands.
What the Future holds for Bluesky?
Bluesky is met with some obstacles but all in all, the outlook seems to be bright. People from the technology and social media industries have already shown interest in this platform. Appeal keeps increasing because number of users who do not want a very commercialised and more transparent platform keeps rising. As more users come in and appreciate its features, Bluesky has the potential to transform the world of social media in the current generation.
In the coming years, we can expect Bluesky to be developing and expanding its range of users. Itās possible for Bluesky to compete in the social media frame if it keeps on focusing on privacy, decentralization, and content autonomy.
